Community

Success is the result of working together

Wherever we are present, we want to know who surrounds us. Close relationships with surrounding communities are essential for sustainable development.At Sonae MC we design specific programs that respond to social needs. We seek to challenge our local partners and involve our employees in bringing about positive changes in society.

Institutional support, event sponsorship, volunteering and social responsibility programs or birth support campaigns are some of the projects that materialize the commitment to our context and society.

Local Support and Sponsorship


Fighting food waste and supporting communitiesAll Continente, Modelo Continente and Continente Bom Dia stores have, at least, 1 local social solidarity or animal support institution to whom they donate their food surpluses. In the regions where they are, the stores contribute to the prevention of food waste while helping the population as well as animal welfare institutions to care for their four pawed friends.

7,5M€ donated to the community in 2018664 institutions supported297 animal protection organizations supported

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Missão Continente Donation


Collected donation through the sale of Christmas solidarity gifts - mugs and bonbons. For each solidarity gift sold, Missão Continente donates € 1 to local social projects in the field of healthy food, fighting food waste and social inclusion.

330.000€ collected and distributed in 201822 projects supported in 2018

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Missão Continente School


Promoting healthy lifestylesContinente branded Educational program, directed to elementary schools, that was implemented in the academic year of 2016/2017 from north to south of the country. It aims to help students, parents and teachers to have a healthier and more positive relationship with food and responsible consumption.

276 schools24 thousand students1350 teachers

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Baby Well's


For a future with more babiesThe Baby Well's initiative, under the motto "For a future with more babies", was born in 2018 with the aim of bringing the birth issue to prominence in Portugal. In the first year, about 50% of babies born in Portugal received a Baby Well's product kit, having been delivered more than 40,000 kits. Well's line of action also involved support for needy families.

40 thousand Baby Well's kits delivered50 families in need received support

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