History

Over the last three decades, Sonae MC has been strengthening its leading position in the food retail sector in Portugal.

Sonae MC's activity began in 1985, within the Sonae Group, with the creation of a joint venture with the French group Promodés, resulting in the opening of the first hypermarket in Portugal.

Know our path’s main historical milestones

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1985
opening of the 1st hypermarket in Portugal, the “Continente de Matosinhos”
1989
Introducing the Modelo brand

reinforcing the market leadership position and reinforcing the focus on growth through large stores located in medium-sized cities

1995
Maxmat

Creation of Maxmat, dedicated to the sale of DIY, construction and gardening products

Maxmat
1997
Proximity stores

beginning of operation of ‘in proximity’ format stores - first with the name Modelo Bonjour, that then changed to Continente Bom Dia.

2001
Continente Online

Launch of Continente Online, the company's e-commerce platform.

Website
2005
Para-pharmacies

expansion of the specialized retail offer, through the opening of para-pharmacies under the ``Área Saúde`` label (later changed to ``Well's``).

2005
Coffee shops

launch of the coffee shops network, currently designated ``Bagga``.

Saiba mais
2007
Acquisition of Carrefour Portugal

which included 12 hypermarkets

2007
Note! stores

Launch of the ``Note!`` store chain, for stationery and bookstore products.

Note!
2013
Madeira Island

Acquisition of 9 stores from Grupo Sá, in the Madeira island

2014
opening of the first ``ZU`` store

for pet products and services.

Saber mais
2016
Supermarkets Go Natural

Opening of the first organic supermarket ``Go Natural``, through a licensing agreement with Go Well, owner of the brand and restaurants with the same name.

Saiba mais
2017
Biological supermarket Brio

Acquisition of 51% of Go Well, as well as Brio, the biological supermarket chain

2017
Opening of Dr. Well's first clinic

specializing in dental medicine and aesthetic medicine, in Lisbon.

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2018
Acquisition of Amor Bio

owner of two organic supermarkets in Lisbon.

2018
Launch of Skinerie

dermocosmetic and make-up brand

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2019
Arenal Perfumery

Acquisition of 60% of Arenal, parapharmaceuticals and perfumery network, with stores located mainly in the Northern region of Spain.

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